No matter your product, service or cause, Rebecca knows how to connect, engage and inspire your target audience to act. You want them to do something; however that is defined in your business. Ask Rebecca to share a few examples of the measurable results she has had across a broad spectrum of industries. No vaporware here, these samples will illuminate what Rebecca can make possible with you. Rebecca’s marketing, communication and sales expertise is readily tapped and applied to every client project. The following list is not exhaustive, but a nice sampling of real projects with real results.
Marketing & Sales Collateral Development
From concept to creation, including message development, writing, editing and layout, Rebecca writes for diverse audiences. She has the knack for knowing who the information is for, and how to write and package content in ways that keeps the message clear, succinct and compelling. Communication tools she’s built from scratch or refreshed include print and electronic newsletters, feature articles, profiles, sales collateral, internal and external website copy, email campaigns and presentations.
Working at a Fortune 100 global technology company, Rebecca honed her employee communication skills, shaping strategies and messages that were relevant and timely to dispersed and diverse audiences. Her portfolio is chock full of samples that showcase her skill at building infrastructures, identifying roles and responsibilities, mapping workflows, and delivering succinct and clear communication so employees can spend their time on the work that moves the company forward.
Specific initiatives include:
• Human Resources Communication — strategy development and execution for areas including benefits programs, performance management, cost savings initiatives and crisis communication
• Corporate Communication – plan development and execution for corporate goals, M&A and joint venture initiatives, executive and employee profiles and ongoing intranet content
Communication Planning & Development
• Communication and content audit, strategy and creation
• Website assessment and enhancement plan